In my 20+ years of coaching, I’ve worked with some of the most elite individuals across sport and life—CrossFit Games athletes, military special operations, professional athletes, and high-level business performers. I’ve also worked with everyday people who operate at an extremely high standard, and you start to notice something after a while:

High performers move differently—not just physically, but mentally, emotionally, and behaviorally.

It’s not about talent. Not genetics. Not even just work ethic. It’s about character. The traits that are ingrained deep in their DNA—traits that show up when it’s hard, when no one is watching, and when the stakes are high.

Here are the 10 character traits I see time and time again in high performers.

There’s a big difference between working out and training. I say this often, and I’ll say it again: a workout without purpose is just sweat. But a training session—when executed with clear intention and thoughtful design—is a step forward toward your goals.

At Conquer Athlete, we believe the magic of progress doesn’t lie in fancy programming or random intensity. It lives at the intersection of athlete understanding and coach precision.

When your numbers refuse to budge, it isn’t willpower you’re missing—it’s a new stimulus. Strength plateaus happen because your nervous system has milked every drop of adaptation from the straight-set routine you keep repeating. Below are three evidence-backed ways to jolt progress back to life.Walk into any box on a Saturday morning and you’ll see it: a row of athletes who have mortgages, kids’ soccer games, and maybe a little gray at the temples—but they’re still hunting PRs like it’s 2009. I love coaching this crowd because they bring two priceless assets to the floor: life experience and a deep respect for smart preparation. Neither sport—whether it’s the chaos of CrossFit or the predictability of HYROX—makes concessions for age, so our programming can’t rely on shortcuts or nostalgia. We need training that honors physiology and ambition.

When your numbers refuse to budge, it isn’t willpower you’re missing—it’s a new stimulus. Strength plateaus happen because your nervous system has milked every drop of adaptation from the straight-set routine you keep repeating. Below are three evidence-backed ways to jolt progress back to life.

Ask any seasoned strength and conditioning coach what separates athletes who peak once from those who progress for decades and you’ll hear one phrase on repeat: mental resilience. It’s the capacity to absorb pressure, re‑frame setbacks, and stay mission‑focused when training, life, or competition throws an unexpected curveball.

You’re looking to build muscle, you log every lift, and the gym floor knows your sweat pattern by heart—yet the tape measure hasn’t budged. You’ve entered the empty-effort cycle: tons of grind, minimal growth. There’s no magic exercise that fixes this. Instead, you must master three levers physiology flat-out refuses to negotiate on. Miss even one, and hypertrophy stalls—no matter how heroic your work ethic.

As a mindset coach, I've seen firsthand how the mental state of an individual can dramatically influence their performance. On the day of competition, it's not just about the physical preparation you've done leading up to this moment—it's about cultivating a strong, focused, and resilient mindset that will carry you through every challenge you face. Here are some strategies to help you get into that optimal mental zone and compete at your very best.

For Masters athletes in CrossFit, understanding fatigue is crucial for navigating the fine line between progress and potential setbacks. In strength and conditioning, fatigue isn't simply the feeling of being tired after a workout—it's a complex biological response that directly influences your performance, recovery, and overall adaptation. With age, understanding and managing fatigue becomes even more essential for optimizing results and ensuring longevity in the sport.

Mixed modal workouts combine various modalities like weightlifting, gymnastics, and monostructural movements in one workout. This style of training helps train different energy systems and muscle groups simultaneously. However, to continually improve and avoid plateaus, it's important to understand how to progress in mixed modal workouts strategically. 

When it comes to preparing Masters athletes for peak performance in CrossFit, tapering is an essential yet often misunderstood component of the training process. As a strength and conditioning coach who has worked with athletes across various age groups, I’ve seen firsthand the transformative power of a well-executed taper. In this essay, I will outline the most important aspects of tapering for masters athletes, explain how to effectively implement a taper, and delve into why tapering is crucial for optimizing performance and recovery.

In the dynamic and demanding world of CrossFit, the pursuit of excellence is not just for the young. Masters athletes, those bravely competing in age categories ranging from 35 and above, face unique challenges and opportunities. Embracing an elite mindset is crucial not only for performance but also for longevity in the sport. Here’s how you can cultivate this mindset, backed by strength and conditioning principles and inspiring stories of athletes who have mastered the art.

One of the most common questions I receive is, "Should I still train if I'm not feeling my best?" Whether you're dealing with minor aches, mild illness, or just feeling unmotivated, maintaining your training routine is crucial. Let's delve into why it's important to keep moving even when you're not at 100%.

This is single handedly the most prevalent question within the Sport of Fitness. Everyday I have this conversation, whether by phone, Zoom, or in person with aspiring athletes who are looking to progress up the proverbial CrossFit ladder. So, here I am going to build a framework around what I project (as of this day) are and will be the driving principles that will give you the tools to do well within CrossFit. This is not a manual that you can open and find a one, two, three step process. This is more of an outline around three guiding principles that will set you up for success to be a better CrossFit Masters Athlete.

Masters athletes, individuals who continue to compete in sports well into their adulthood, often face unique challenges as they strive to maintain peak physical performance while dealing with the demands of daily life. To excel in their chosen sport, especially such a complex and taxing sport like CrossFit, Masters athletes must not only focus on physical training but also develop a strong mindset. The saying, you cannot teach an old dog new tricks doesn’t hold true when you are talking about masters athletes. They are some of the most adaptable athletes out there, however, the mindset and mental approach to training and competing can be a new landscape if they haven’t come from a background of sport. So, below are a few ways masters athletes can work on cultivating a strong mindset.

CrossFit, known for its dynamic and diverse training approach, demands a combination of strength, endurance, agility, and more. To excel in this multifaceted sport, athletes need a training strategy that optimizes various fitness attributes simultaneously. This is where concurrent periodization comes into play. By blending different training components within a single training cycle, concurrent periodization empowers CrossFit athletes to enhance multiple facets of their performance.

Whether you’re a coach being paid to help an athlete improve or an athlete looking for the next thing that's going to help you push the needle of performance, it’s easy to do what is popular or trendy right now.

To me, winning requires you to do the thing that you NEED to do, not the thing you want to do. Yes, there is balance between those two things, but the need needs to outweigh the want.

In the world of CrossFit, the ultimate test of fitness and athleticism is the CrossFit Games. Athletes from around the globe converge to push their physical and mental limits, striving for greatness and the title of "Fittest on Earth." Our journey to the CrossFit Games was one of perseverance, dedication, and teamwork, culminating in a remarkable achievement: our team's 13th place finish in the world.

Creating long-term habits can be a daunting task, but it doesn't have to be a boring one! Whether you're looking to ditch bad habits or adopt new, positive ones, the journey to lasting change can be enjoyable and rewarding. In this article, we'll explore five light-hearted and fun ideas that can help you make lasting changes to your habits.

Everything's impossible until it's not! And without these athletes who are willing to fail time after time, none of it would be possible. Failure is a part of the process for everyone, including the immortals. If you truly want to accomplish your goals, you just need to be willing to work for them.

CrossFit Masters athletes have grown immensely over the past ten years.. Masters athletes, typically aged 35 and above, compete in CrossFit events alongside their younger counterparts, showcasing their strength, endurance, and determination. However, as the body ages, training considerations for masters athletes must be tailored to ensure optimal performance while minimizing the risk of injury. Too often masters athletes are jumping on programs that are tailored towards much younger athletes who require less rest time, have less going on in their lives, and have more ability to recover. In this blog, we will talk about a few things masters athletes need to keep in mind to stay competitive and not get injured or burn out.