Episode #280: Understanding your Gym’s Avatar & The Future of Affiliate Programming

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Written By Conquer Help

Conquer Athlete Podcast

#280: Understanding your Gym’s Avatar & The Future of Affiliate Programming

In this episode of the Conquer Athlete podcast, Ryan Bucciantini and Jason Leydon discuss the current state of affiliate programming in the fitness industry. They explore how the rise of standardized programming from major companies may be stifling creativity and individuality in gym programming. The hosts emphasize the importance of understanding the specific needs and demographics of gym members, referred to as the 'avatar', and how tailored programming can lead to better outcomes for clients. They also highlight the significance of simplicity in program design, arguing that effective training does not need to be complex. The conversation wraps up with a call to action for gym owners to focus on their ideal clients and create an environment that caters to their needs.

 

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Episode #279: Nuance in Stimulus-driven scaling with Tyler Cooke